Like a sports coach, a small business coach works on bringing
out the best that's already inside you. In small business
coaching, we focus on the "bigger picture" of
what it is you want to create for your business (and your
lifestyle), and talk about what will keep you motivated
to move forward on your dreams, goals and tasks.
We focus on developing YOU to your highest potential,
as well as developing your business.
Partnership - It is easier when two people
are coming together for a goal than one! Coaching isn't
about me leading and you following; it is about the two
of us creating a partnership that is focused 100% on your
success.
Accountability - There is something powerful
that happens when you share your dreams and goals with
someone who is committed to helping you achieve them.
There is no limit to what you can do when someone believes
in you, supports you, and listens to you.
Focus - It is so easy to become sidetracked
and allow life to get in the way of living. With a coach
you will stay focused and on track.
Business consultants have been around a long time. Business
coaches are relatively new. The two professions take very
different approaches.
- Business consultants are problem solvers. Their
underlying message is, "I'm smarter than you
are. I'll tell you what's wrong with your
business and how to fix it."
- Business coaches are people developers. They don't
tell their clients what to do; they ask questions. Their
message is, "You're smart. I'll be a
mirror to help you look inside yourself, so you can not
only solve this problem, but increase your capacity to
successfully manage all areas of your life."
- Business consultants typically focus on maximizing
profitability.
- Business coaches typically focus on maximizing
potential.
- Business consultants help their clients succeed
in their jobs.
- Business coaches help their clients succeed in
their lives.
- Business consultants help their clients catch
fish, so they can eat a meal.
- Business coaches help their clients learn how
to fish, so they will never go hungry.
Starting Out
People come to business coaches for two reasons: inspiration
and desperation.
- Inspired people want a coach to help them do better.
- Desperate people want a coach to help get them
out of a jam.
The entry point in business coaching is usually a business
issue. The client may want to increase sales, promote
better teamwork, enhance productivity, reduce turnover,
or improve quality. But the coaching relationship, once
initiated, invariably moves beyond the initial perceived
need. "Fix my business" gradually and naturally
evolves into "fix me."
- In business, it's lonely at the top. Managers
can't be vulnerable with their bosses or with their
subordinates about the most sensitive issues.
- Friends will listen and give help when they can,
but they're not trained to identify the most significant
issues. And when they have needs of their own, they want
to receive help, not give it.
- Spouses can be good listeners, but it's
problematic to bring in-depth business counseling into
the middle of a marriage.
Because business coaching fills a real need, the profession
is rapidly growing and gaining recognition. And because
it produces such outstanding results, successful business
coaches build their practices almost entirely through
referrals.
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Read more about How
Coaching Works
Coaching is as an investment in your most important
asset...YOU.
Please call
978.815.0484
for a FREE consultation ($150 value), or email
Steve directly.
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10 ingredients to success
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